Emerson and FirstRain: A Better Enterprise Content Solution
I’ve mentioned before what an exciting time it is to be a part of FirstRain. We’re building momentum every day as our fantastic sales team helps more and more customers in Marketing and Sales roles use...
View ArticleAnother Big Step Forward for Both FirstRain and our Customers
One of the most rewarding aspects of being a CEO is when you can see the hard work put in by you and your team really paying off. For the last several weeks, everyone here at FirstRain has been putting...
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The Battle of Social Media Platforms
Over the past few weeks the blogosphere has been buzzing with predictions on the impact of Google+ in the business world, adding to the growing focus on the benefits of social media for business....
View ArticleIt’s not a bubble really – and the rockstars agree
Living in Silicon Valley, running a software company with big ambitions I hear the question a lot. Is this another tech bubble? Isn’t is going to burst again? The short answer is no. Pundits covering...
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Can Google Lose its Labs Without Losing The Values That Helped them Succeed?
I had hoped that my second blog post for FirstRain wouldn’t, once again, be about Google (you’d think that we’d all be sick of hearing about Google 24×7? And we may be, but sick in that...
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Black and White and Dead all over
It’s always interesting, as we begin to approach the end of another year, to think about how far technology has taken us once again. With the holidays right around the corner, I’m confident that more...
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Announcing a Breakthrough in B2B Twitter: FirstTweets™!
We’ve had an amazing year here at FirstRain. Over the course of just the last year, we’ve launched an intuitive new Web app interface, elegant iPad and mobile apps, and then our powerful new Enterprise...
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Delivering Unique Business-Relevant Tweets: Facebook IPO
Today’s Facebook’s IPO although a more consumer focused interest story then what most of our customers are interested in, brought a huge amount of tweets on the subject as expected. (I would even...
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BAIA Panel: Balancing the Business Use of Our Digital Footprints
Last Thursday I had the opportunity to participate in a panel discussion on digital privacy in Palo Alto hosted by the Business Association Italy America (BAIA), a network of entrepreneurs, managers...
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TOUCH ME: FirstRain is bringing touch-powered Customer Intelligence to the...
As we saw last year, there’s been a massive wave of Fortune 500 companies adopting touch-based tablets and devices. One result of that has been the proliferation of a whole range of B2B iPad and...
View ArticleHow To Navigate the Twitter Ocean
Navigating social media without analytics is like crossing the ocean without stars. No self-respecting ancient mariner, or night-migrating bird for that matter, would try to cross from Knossos to Delos...
View ArticleYes, social media works for B2B
The post Yes, social media works for B2B appeared first on FirstRain.
View ArticleHow To Ride The Big Data Wave
The infinite stream of information in the 21st century world has created many new possibilities for companies. Analytics that track consumers across Web pages, tweets, blogs and other content posted...
View Article3 Tips for Telling Great Customer Success Stories
Guest post by: Jan Willis, Calibra. Customer success stories are an important and necessary sales tool. Just like having references for any job interview, they aren’t going to make the sale but...
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